Call tracking links incoming calls to specific marketing campaigns, channels, or keywords. By assigning unique phone numbers to different campaigns, companies can accurately measure which strategies drive customer engagement and conversions. This capability enables businesses to optimize advertising budgets by identifying high-performing campaigns and making real-time strategy adjustments. To explore further, check out the
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Research conducted by BIA Advisory Services indicates that call tracking can help businesses attribute up to 30% more conversions to their marketing efforts. Additionally, a study by Google and Ipsos found that 61% of mobile users call businesses during the purchase phase, highlighting the critical role of tracking these calls to refine ad targeting and improve lead quality.