How online chat helps marketers
13 March 2023
The main goal of the marketing team in any company is to convert leads into sales. To achieve this goal, marketers can choose one of many methods based on the industry's characteristics, product complexity. One of the most common tools is an online chat on the website.
In this article, we will discuss how marketers can use online chat to increase both sales and company profits.
In this article, we will discuss how marketers can use online chat to increase both sales and company profits.
Online chat tasks
Here's how online chat can be used to effectively tackle some of the biggest tasks and challenges in business.
#1 Improving image and increasing loyalty
The presence of chat on a website shows a company is interested in engaging with customers and is ready to help if needed.
In addition, if a client is dissatisfied with something and cannot quickly report it to company employees, they will use forums or social media. For the company's image, it is better to resolve any controversial situation without transferring it to à public space. Online chat will help employees quickly react to customer dissatisfaction and give a company the opportunity to fix the situation, while also identifying growth points.
In addition, if a client is dissatisfied with something and cannot quickly report it to company employees, they will use forums or social media. For the company's image, it is better to resolve any controversial situation without transferring it to à public space. Online chat will help employees quickly react to customer dissatisfaction and give a company the opportunity to fix the situation, while also identifying growth points.
#2 Increasing the number of leads with an unchanged budget and traffic
If your team sets up advertising and leads it to landing pages that do not contain the promised information to users, there is a risk of losing traffic.
You can retain users with the help of online chat. Given the opportunity to engage directly with a company, many potential customers will spend more time on your site asking questions or leaving comments.
You can retain users with the help of online chat. Given the opportunity to engage directly with a company, many potential customers will spend more time on your site asking questions or leaving comments.
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#3 Sales funnel promotion
Online chat is an excellent tool for advancing leads through the sales funnel and turning them into new customers.
While a website users may not be ready to make a purchase, they can be enticed to do so with the help of marketing tools. Configure a non-intrusive chat popup to remind the user of the opportunity to contact the company directly.
Integration of a chatbot allows you to warm up leads even without the participation of agents. For example, a scripted bot will suggest answers to frequently asked questions, while an AI-powered chatbot will support a full conversation. In case the chatbot cannot help, it will collect customer data and transfer it to the appropriate department.
While a website users may not be ready to make a purchase, they can be enticed to do so with the help of marketing tools. Configure a non-intrusive chat popup to remind the user of the opportunity to contact the company directly.
Integration of a chatbot allows you to warm up leads even without the participation of agents. For example, a scripted bot will suggest answers to frequently asked questions, while an AI-powered chatbot will support a full conversation. In case the chatbot cannot help, it will collect customer data and transfer it to the appropriate department.
#4 Access to new target audience segments
Not all users are willing to call a hotline or leave their details for feedback. Online chat allows a company to get closer to their target audiences that may not respond to other communication channels.
Rox.Chat customers actively use online chat to achieve their goals.
Rox.Chat customers actively use online chat to achieve their goals.
Additional tools for online chat
Online chat is not just a window in which you can write a message. It is a full-fledged communication channel that can increase company sales and improve customer service quality.
Online chat can be supplemented with various tools for efficient work. Here are some of the possibilities available to Webim customers:
Website visitor identification will help marketers better understand where the traffic is coming from, which pages are of most interest to users. This data can be taken into account in new advertising campaigns and content strategy planning.
Online chat can be supplemented with various tools for efficient work. Here are some of the possibilities available to Webim customers:
- Chatbots will take on simple and repetitive requests, reducing the workload on agents. They will respond 24/7 and collect customer data if they need to connect them with a specialist.
- Canned responses help agents respond to repetitive questions more quickly and avoid burnout.
- Spell check will help avoid awkward situations and maintain the company's professional image.
- Redirecting the chat to another agent, for example, a more experienced colleague or an employee from another department, will improve the quality of customer service.
- Exporting the chat history will simplify the analysis of the work done and help train newcomers with specific examples.
- Internal chat between agents will make teamwork more convenient and easier.
Website visitor identification will help marketers better understand where the traffic is coming from, which pages are of most interest to users. This data can be taken into account in new advertising campaigns and content strategy planning.
Rox.chat provides effortless connectivity with all of them.
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